Business Model Canvas — How to Use It

Reading Time: 5 minutes The Business Model Canvas is a strategic management and entrepreneurial tool to reflect systematically on your business model. It allows you to describe, design, challenge, invent and pivot your business model. It allows you to view, reflect, and analyse your enterprise from 9 distinctive perspectives: Customer Segments and Relationships, Value Propositions, Distribution Channels, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure.

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