Project DescriptionReading Time: 2 minutes
Strategy Workshop Consumer Health Regulatory Affairs (Pharma)
|Duration:||1 day workshop; 2 days preparation|
|Role:||Facilitator / Moderator|
|Abstract:||Reading Time: 2 minutes For a German DAX 500 Pharma company, I designed and facilitated a strategy workshop on consumer health regulatory affairs. After merging all national-wide consumer health regularly affairs departments to one corporate-wide department new ways of collaboration had to be identified. A visioning and brand building workshop with LEGO Serious Play.|
An international DAX 500 pharmaceuticals company had merged all national-wide consumer health regularly affairs departments to one corporate-wide department.
I designed and facilitated a LEGO Serious Play workshop (6 tables with 10 ppl. each). All former country representatives came together to identify new ways of collaboration in the new future.
After a warm-up exercise fiddling with the LEGO bricks the participants ran the Lego Serious Play method on two levels of abstraction: individual/personal one, and new department-wide.
Lego Serious Play 1a: “Individual Models — Personal Core Competence”
The participants on each table were asked to build a personal model of their most important personal core competence. At each table, all participants shared their stories by explaining their models built.
Lego Serious Play 1b: “Individual Models — New Collaboration in the Future”
The participants on each table were asked to build a model of their personal view of how they could collaborate in the new organisational structure. At each table, all participants shared their stories by explaining their models built.
Lego Serious Play 2a: “Shared Models — New Collaboration in the Future”
The participants on each table built a shared model out of the individual models on the table to answer the question: “How should we collaborate in the Future?” At each table, all participants agreed to one common meaning of the model built.
Lego Serious Play 2b: “Shared Models — New Collaboration: Next Steps”
Each group/table presented their interpretation in the plenum. The next steps were defined and collected on a flip chart.
: Rodrigo Senna, via flickr.com • Plays -In-Business.com • MTarnowski, .