Business Model Canvas — How to Use It
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The Business Model Canvas
is a strategic management and entrepreneurial tool to reflect systematically on your business model. It allows you to describe, design, challenge, invent and pivot
your business model. It allows you to view, reflect, and analyse your enterprise from 9 distinctive perspectives: Customer Segments and Relationships, Value Propositions, Distribution Channels, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure.
Business Model Canvas
In the startup and entrepreneurial community, Business Model Canvas became very popular with great acceptance in the last five years. The idea behind is to create a customer-centric and value-based picture of a company which describes customer segments, relationships, distribution channels and revenue/cost structure easier and more intuitively than a traditional business plan which is out of date even when published.
Business models describe the rationale of how an organisation creates, delivers, and captures value, in economic, social, cultural or other contexts.
The Business Model Canvas goes one step further, indeed. The Business Model Canvas is a strategic management and entrepreneurial tool to reflect systematically on your business model. It allows you to describe, design, challenge, invent and pivot your business model. It was initially proposed 2008 by Alexander Osterwalder based on his PhD thesis. Since then, new canvases for specific niches have appeared, such as the Lean Canvas.
The Business Model Canvas allows you to view, reflect, and analyse your enterprise from the following 9 distinctive perspectives. It is a simple visual method and tool for entrepreneurs, visionaries, game changers to create and test your existing and future business models.
Download free Business Model Canvas A0-Poster
The Canvas — Building Blocks of Your Business
The idea of Business Model Canvas is to questioning yourself in respect your business with regard to the following topics and to post the answers into the correlating block of the canvas.