Reading Time: 6 minutes Nudging is a concept in behavioral science, political theory, and behavioral economics. The basic concept of “Nudging” is that a relatively subtle policy shift – the “nudge” – encourages people to make decisions that are in their broader self-interest. A nudge makes it more likely that an individual will make a particular choice, or behave in a particular way, by altering the environment so that automatic cognitive processes are triggered to favour the desired outcome.