Reading Time: 3 minutes How-Might-We Questioning is a format to reframe issues in opportunity statements to spark creativity, brainstorming, and innovation: How might we make our entrance more inviting that our visitors feel more at home. How-Might-We Questions are a simple way to improve your products or services. In design thinking, HMW questions open up to Ideation sessions where you explore ideas, which can help you solve your design challenge in an innovative way. In product development and engineering, How-Might-We Questioning is a simple way to improve products or services.