Some Thoughts on Agile Value-Driven Product Development

Reading Time: 37 minutes
Many companies show big misconceptions in using the notions of value and value-creation. Value is hard to measure. Instead of measuring the actual value, companies often tend to place proxies there.
However, the Agile Community, Agile Product Development, and Design Thinking use the term „Value-Driven Development“ frequently with a clear understanding of “value”. This interpretation differs dramatically from the traditional Value-Stream approach of Lean Manufacturing.

Value-driven development is an illusion as long as we are all trapped in different manifestations of the Feature Factory mindset and Project Thinking. As long as organisational silos between product management, design department, development department, marketing department, and supplier management are not broken down and all participants work together in a solution-oriented rather than product-oriented way Value-driven development is an illusion.

When we talk about Value-Driven Development we should be very sensitive to our background and the context we are talking about so that it does not become a new cargo cult.

How-Might-We Questioning

Reading Time: 3 minutes How-Might-We Questioning is a format to reframe issues in opportunity statements to spark creativity, brainstorming, and innovation: How might we make our entrance more inviting that our visitors feel more at home. How-Might-We Questions are a simple way to improve your products or services. In design thinking, HMW questions open up to Ideation sessions where you explore ideas, which can help you solve your design challenge in an innovative way. In product development and engineering, How-Might-We Questioning is a simple way to improve products or services.

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